Say you’re a busy business owner, and you have finally wormed your way into the social media platform for your business. You want your fan base to grow, so word of mouth about your business can get viral. You want people to say, “Hey, when I was searching last night, I found this cool site!”
First off, keep your social media updated regularly! If that means every other day, fine, but definitely make it part of your marketing routine. Include links to your blog in your monthly newsletter, if you have one. The more links back to your blog/website, the better!
Next, is the practice of link building. Go to other blogs and twitter/Facebook pages, and in your comment to some interesting/informative blogs, include a link back to your own webpage and blog. You’ll be surprised as to how many more views you will get! It’s time consuming, but necessary.
Thirdly, keep your readers interested. Think up topics that will be of interest to your readers, so that they will be informed about your business, and your industry as much as possible. If you’re not sure what your readers are interested in, go to your Twitter page, and see what your readers retweet, both from you and what they retreat in general. Go to your Home page, and there you will find @Mentions, and Retweets. Both are incredibly valuable tools to check. Write down the topics that they retreat the most, and include them in your posts and blogs, so they’ll keep checking your pages.
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